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5 Reasons Serums Need To Be Part of Your Skincare Routine

February 28, 2020 3 min read

5 Reasons Serums Need To Be Part of Your Skincare Routine

Generally speaking, most of us are aware of the importance of having a high-quality moisturizer in our skincare routines. What if we told you, though, that a moisturizer is just the tip of the iceberg when it comes to achieving hydrated skin? 


If glowing skin is on your list of priorities, it’s time to up your skincare game with the addition of a serum into your routine. 


What is a serum you might be wondering? A serum is a facial skincare product that you use prior to your moisturizer to help deliver more active ingredients directly into your skin’s pores. Because serums are made up of smaller molecules than moisturizers, they have an easier time penetrating deeply into the skin to help deliver powerful hydrating benefits. Once you apply your heavier moisturizer on top of the serum, the moisturizer creates a barrier, helping to lock in all those hydrating benefits from the serum. 


In other words, serums and moisturizers go hand-in-hand, and when you use both correctly, you’ll experience the difference they can make. 


Not convinced? Here are 5 reasons you need to add a serum into your skincare routine ASAP: 


1) Serums help with anti-aging 


Because serums are so well known for their hydrating properties, it probably isn’t too surprising that they’re also well-known for delivering anti-aging benefit. Anytime you add extra moisture to your skin, you help with reducing signs of aging. Keep your skin moisturized with a serum, and youthful skin is within reach.  


In particular, if anti-aging is on your radar of skincare concerns, we can’t say enough good things about ourRUBY Superfruit Serum. Harnessing the power of the ruby gemstone, the healing energetic rays from this stone help to reduce fines lines and wrinkles. Trust us, this product is a must-have for both preventive anti-aging and for those who are already experiencing mature skin. 


2) Serums work more efficiently than moisturizers 


As we already alluded to, serums are able to penetrate the skin’s barrier more deeply than a standard moisturizer. Because of this, serums tend to work more quickly and effectively than a moisturizer. 


If you’re really struggling with dehydrated skin, a serum is going to become your new best friend. 


3) Serums don’t create any leftover residue or greasy feeling 


Because a serum is so lightweight, you don’t have to worry about that pesky sticky residue that your moisturizer can sometimes leave behind.  


While we do recommend using a serum and a moisturizer together for optimal results, if your skin is feeling particularly oily and you just want something light to wear, a serum on its own is a great option. 


4) Serums can target specific concerns 


As mentioned, ourRUBY Superfruit Serum is specifically designed to target anti-aging concerns. Beyond that, though, if anti-aging isn’t your top priority, and you’re more concerned with things like acne or color correction, you’ll be pleased to know that there are plenty of serums that are formulated with these specific skincare concerns in mind.


This is important because, don’t forget, serums can penetrate your skin’s pores more effectively, meaning if you’re dealing with something like acne, for example, the serum can deliver powerful ingredients directly to the spot of concern, thereby increasing your chances of reducing the acne.  


5) Serums help brighten the skin 


No matter what serum you decide to go with, there’s one benefit to serums that is universal: skin brightening. With so many powerful components in your serum, you will undoubtedly find that your complexion is more radiant and glowing after application.  


So really, with all that in mind, what’s not to love about serums? 


If you’re someone who prioritizes their skincare, we’re certain it won’t take much convincing to show you that a serum is absolutely a must-have as part of an effective skincare routine. 


Pick up yourRUBY Superfruit Serum today, and watch as your skin transforms into something beyond your wildest dreams. Glowing skin is just a click away.


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