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How To Choose The Best Serum For Your Skin

July 03, 2020 4 min read

How To Choose The Best Serum For Your Skin

If you’ve been paying attention to all of our tips and tricks on skincare then you already know that we’re big believers in customized skin care solutions. 


Because everyone has different skincare concerns! For you, acne might keep you up at night. For others, the appearance of fine lines and wrinkles is cause for concern.

Whatever the case, it’s important to pick the skin care solutions that suit your specific needs. And yes, that sentiment absolutely applies to finding your perfect serum. 

Today let’s chat about what to look for in a serum as it pertains to various skin types and concerns.  

And oh, if you’re not already using a serum in your skincare routine, please do us a favor and read this article all aboutwhy serums are so essential to an effective skincare routine. Trust us, you never regret adding a serum to your skincare lineup.  

  • Serums for Anti-Aging  

  • Because serums are so effective at pumping hydration back into the skin, almost all serums are great for anti-aging. However, if you’re looking to specifically target fine lines, sagging skin, and dullness, you want to look for serums that contain retinol, collagen, Vitamin C, and other superfruit extracts. 

    If you’re tired of searching for the perfect anti-aging serum, you’ll be happy to hear that we have your solution in store…

    Our  RUBY Superfruit Serum is specifically formulated to target all your biggest anti-aging concerns. It utilizes the power of real ruby gemstones to deliver antioxidants back into the skin. In addition, it’s full of superfruit extracts like raspberry, cranberry, and blueberry to further deliver anti-aging fighting power. Yes, please!

    1. Serums for Acne 

    When it comes tobattling acne, we’ve said it before but we’ll say it again: It’s important to be as gentle with your skin as possible. 

    In some cases this might mean skipping out on a serum if your skin seems particularly inflamed and irritated; however, in most cases, you should be okay with any serum that is formulated with sensitive skin in mind. 

    Look forclean ingredients, stay away from anything that seems too harsh, and always test a small patch of skin prior to applying a new serum to your sensitive skin. 

    Also, keep in mind that our  AMETHYST Serum contains salicylic acid, which is one of acne’s biggest enemies! 

  • Serums for Dry Skin 

  • As we’ve said, no matter what serum we’re talking about, serums almost always excel at delivering hydration. 

    Having said that, there are a handful of serums out there that take things to the next level by really adding hydration back to the skin. In these instances, you’ll likely notice hyaluronic acid is listed as the main ingredient, along with glycerin, rosehip oil, jojoba oil, and Vitamin E. 

    If you’re on the hunt for a serum that will banish your dry skin, ourAMETHYST Hyaluronic Acid Serum was formulated with you in mind. Trust us on this one. 

  • Serums for Oily Skin 

  • One misconception about oily skin that many people have is that oily skin is overly hydrated. 

    This often isn’t the case. Oftentimes, if your skin is producing excess oil, it’s because it’s dry and starved for hydration so it’s overcompensating with oil. Mind-blowing, right?

    If you have oily skin, a serum could be the best thing you do for your skin. If this sounds like you, look for serums that focus on moisture and hydration like ourAMETHYST Hyaluronic Acid Serum

    As one of the best ingredients for fighting dry skin, we intentionally added in the perfect amount of hyaluronic acid to help this serum balance out your oil production (i.e. adding enough hydration back to the skin to reduce oil, but not too much that you’re even more oily). 

    Just wait, the more you use this serum, the quicker your oily skin will start to go down. 

  • Serums for Dullness 

  • While dullness probably is the smallest and easiest issue to correct on this list, we wanted to add it because serums are probably the number one place to go when you’re looking to easily bring back some glow into your complexion. 

    In this case, look for serums that specifically mention brightness. You’ll likely notice ingredients like Vitamin C, antioxidants, and licorice extract are highlighted.    

    And guess what? You’ll find all of these in our best-sellingLAVISH Brightening Serum, along with our secret weapon: 25-carat gold. 

    Yes, you read that currently, this serum contains gold, and once you try it for yourself, it won’t be long before you understand exactly why we can’t keep this serum in stock. 

    So, which serum will you be trying? 

    With a serum, it’s really hard to go wrong, but if you want to supercharge your results, picking a serum that suits your wants and desires for your skin will definitely make things easier. 

    Go with something ultra-hydrating if you find your skin cracks under makeup, seek out acne-fighting ingredients if pimples seem never-ending, or simply pick up a skin brightening solution if you want to add that little extra something special to your skin. 

    Whatever option you choose, it won’t be long before you’re singing the praises of serums. Guaranteed.

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